bella-cera-1

Why Choose Bella Cera Hardwoods?

One plank at a time, one detail at a time, the work of artisans meets the style of fashion-forward interior designers. This is the essence of Bella Cera � hardwood premium in every detail except the price. Unlike any other modern manufacturer, Bella Cera prepares its flooring in the old Italian tradition, from uncompromising source wood selection to the final floor finish. They are painstakingly hand-crafted by trained hardwood floor artisans, yet priced affordably enough for those who appreciate fine quality without overpaying for it.

Bella Cera Hardwoods. Hand-crafted in the classic traditional American style, one board at a time.
While cheaper hardwood flooring from discounters and home improvement stores can seem “good enough” but in reality cheap flooring is not a good value. Over time, you’ll likely regret a decision to skimp on something as important to your home. It simply pays to invest in fine hardwood like Bella Cera.

Bella Cera hand scrapes all of their hardwood

1. True Hand-Scraping

Lots of hardwood flooring brands these days deceptively claim their products are “hand-scraped” when they’re actually scraped by lightly-trained workers using machines. A discerning consumer can easily tell the difference.

Bella Cera flooring artisans have been personally trained by a nationally-renowned hardwood flooring master to �read� each piece of wood, determining its one-of-a-kind personality, and then to choose the right tools and techniques to fully bring out this character. Bella Cera flooring craftsmen are highly skilled at adding natural-looking chatter marks, antique wear and tear, distressing, scraping, worm holes and more, in different areas of each board, without repetition of patterns, depths, etc.


Bella Cera partnered with ValSpar for the best flooring finish

2. The Floor Finish

The finish of fine wood flooring is critically important to both its appearance and maintainability. It should protect the wood floor while preserving the fine details of its character: its grain, patterns and subtle colorations, which you will grow to love over time. A mediocre floor finish will cloud these subtle yet beautiful details.

Bella Cera partnered with Valspar, a world leader in the aluminum oxide based floor finish business, to develop our unique dual-stain, aluminum oxide based wood floor finishes. Finishes protect the hardwood floor without compromising its beauty-or the environment.


3. Variable Width Planks

Today’s most talented designers are exploiting the gorgeous possibilities of mixing hardwood flooring planks in variable widths. It’s all the rage amongst trendy decorators and homeowners!

Their variable-width flooring allows you to mix wood planks of 4, 5 and 6 inches together to create a stunningly stylish look.

To complement the scale of your rooms, you can emphasize the 5-inch and 6-inch planks in larger rooms, and 4-inch and 5-inch planks in smaller ones. Or use your creativity to really mix it up!

You can take advantage of the variable widths to play up architectural features of a room, such as a bay window, door, alcove or fireplace.

And, you can use them with modern wall colors, drapes, throws and furnishings to create a “modern eclectic” look. With variable-width flooring, you can let your creativity be your guide.